The frenzy that is Linsanity has yet to peak and it seems to disregard game by game results by Mr. Lin. Indeed, it’s moved into a new level such that Linsanity has a life of its own. Paramount to this is the question of race, image of Asian Americans of themselves as much as how the rest of the world perceives us, and the bastion of what was always Ebony and Ivory, the NBA. Is it weird to be in year 2012 and have a new hero much like Jackie Robinson was to the sport of baseball or Tiger Woods to golf?
Jeremy Lin is more like Jackie Robinson to me, and the hopes and dreams of Asian Americans seemed pinned to his success. What are our dreams exactly? It can be simply for a young Asian American hapa to make the NBA like my young friend Tom in 4th grade. Finally, he has a role model that he can relate to. It’s also a coolness factor. That Asian American men actually are sexy, strong, and confident despite Madison Avenue messaging that only Asian women are sex symbols.
And what do you think of Chink in the Armor? My friends, the musical group The Slants, are probably chuckling. Our world is now so PC that they — The Slants — an Asian American dance band (and very good, check them out) are denied trademark rights because they dare to denigrate themselves with racial slurs. To be honest, Chink in the Armor is a clever play on words. Very headline worthy. Catchy too. Is it too honest? That people view Lin as a Chink? Do they view him that way or was this just a headline grabber for readership? I would like to think the writer who was fired is not even racist. That’s entirely possible.
There is a whole new huge world out there that is now suddenly interested in basketball who never paused the channel before and it extends beyond the U.S.A. That Lin can engage the Asian community both here and in China is a marketer’s dream. With his squeaky clean image juxtaposed with his on court swagger, this is a new world of media images we’ve never seen before. I think it will start to extend beyond basketball. Maybe there will finally be an Asian Old Spice guy. Maybe Asian actors will be cast beyond doctors and techno geniuses.
What do you think? Did Chink in the Armor bother you or did it just bounce off your armor? Does it bother you that Linsanity is not just about his basketball ability but his race or do you accept that it’s a package deal? Do you think the hype IS caused by race? I’d love to get your opinion!
ESPN has swiftly fired the writer responsible for publishing a post about the Knicks Friday loss with title, “Chink In the Armor.” The headline went up at 2:30 am and ran for exactly 35 minutes before it was taken down.
ESPN released the following statement apologizing for the lapse in judgement:
Last night, ESPN.com’s mobile web site posted an offensive headline referencing Jeremy Lin at 2:30 am ET. The headline was removed at 3:05 am ET. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.
ESPN anchor Max Bretos has also been suspended for 30 days for asking, “If there is a chink in the armor, where can Lin improve his game?” while on the air. Whoops, shoulda just gone with a simple, “You Lin Some, You Lose Some.”
Some more interesting articles sent by friends. Thanks Tai, Nathalie and Tim!
Linsanity: A Marketer’s Dream from CNN
“From a marketing perspective for the Knicks, Lin’s popularity is proving a boon — last week his No.17 jersey was outselling those of LeBron James and Kobe Bryant.”
Is Linsanity Hype Caused by Race? from CNN
“Floyd Mayweather Jr., the famed boxer, caused controversy when he said the other day, ‘Jeremy Lin is a good player but all the hype is because he’s Asian. Black players do what he does every night and don’t get the same praise.'” Lin is the first Chinese-American to not just get on the court but make a major impact in the NBA. That is huge.
Asian Harvard Grad Somehow Succeeding In New York; Or, Why I Love Jeremy Lin from DeadSpin
“Jeremy Lin, a charming 23-year-old with an economics degree from Harvard College, has somehow become the city’s ultimate underdog and talisman.”
Just Lin, Baby! 10 Lessons Jeremy Lin Can Teach Us Before We Go To Work Monday Morning from Forbes
“The Jeremy Lin story is incredibly popular because we can all see a little bit of ourselves in this man’s struggles and now successes.”
1. Believe in yourself when no one else does.
2. Seize the opportunity when it comes up.
3. Your family will always be there for you, so be there for them.
4. Find the system that works for your style.
5. Don’t overlook talent that might exist around you today on your team.
6. People will love you for being an original, not trying to be someone else.
7. Stay humble.
8. When you make others around you look good, they will love you forever.
9. Never forget about the importance of luck or fate in life.
10. Work your butt off.
May we all learn from Jeremy Lin and be better for it.