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Model Minority: Do the Math. The Myth and The Consequences.

Model Minority, Do the Math, Documentary film, trailer, JadeLuckClub, Jade Luck Club

Check out the trailer here.
By co-producers, Teja Arboleda and Darby Li Po Price.

Model Minority: Do the Math reveals the impact of the model minority myth on the experiences and perspectives of Asian American (AA) college students. The myth is a complex and contradictory stereotype of AAs as academic over-achievers. While many believe the stereotype is positive, it causes many problems. Asian Americans are overlooked for affirmative action and academic assistance. Tracked by parents, counselors, and social expectations to excel in math-intensive fields, despite their preferences, they struggle to balance personal goals and mental health. 

The myth diverts attention from systematic structural racism by emphasizing individualism, and pitting AAs against other groups. Viewed as too competitive and taking over colleges, AAs face racial resentment, discrimination, and hate crimes. Model Minority overcomes misconceptions of AA students.

Model Minority timely coincides with national priorities and debates on how to increase educational performance and economic participation. It engages school reform, equal opportunity, multiculturalism, race, parenting, and democracy.
We will compare the experiences and perspectives of AA college students, faculty, and staff of various ethnic backgrounds in Boston, Chicago, Berkeley and Oakland. In Chicago and Boston, AA students and communities are less numerous, and less integrated into campus curriculum and life than in Berkeley and Oakland. The narrator will reveal connections between personal stories and the myth.

Outcomes: To increase understanding of how the model minority myth impacts AAs. Increase knowledge of the diversity of AA experiences, viewpoints, aspirations, abilities, and needs. Include AAs in debates about educational reform, equal opportunity, and affirmative action.

Model Minority Myth – Workshops

In conjunction with using the documentary in the classroom, consider having us facilitate discussion on your campus or workplace.

In The Works

Recently presented at Univ Chicago, IL, November 1st, and at the National Association for Multicultural Education national conference, in Chicago, on November 3rd. 2011.
Continue the discussion on our FaceBook page, Model Minority Myth Buster here.

 

Here’s another video on same topic:

In Chapter 8 of 18, Korean American Community Foundation (www.kacfny.org) executive director Kyung Yoon shares why it is so important to disspell the Asian-American model minority myth. As a stereotype, the myth misleads communities, limiting need awareness, leading to resource allocation shortfalls. View more at http://www.captureyourflag.com.

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A Gratuitous Self Promotion from Tiger Mom Amy Chua

Battle Hymn of the Tiger Mother by Amy Chua*

sat·ire

[sat-ahyuhr]

noun
1. the use of irony, sarcasm, ridicule, or the like, in exposing, denouncing, or deriding vice, folly, etc.
2. a literary composition, in verse or prose, in which human folly and vice are held up to scorn, derision, or ridicule.
3. a literary genre comprising such compositions.

Maybe this is the satire Chua is referring to in her book. (Yes, I read the book and it’s just a longer version of the Wall Street Journal article, though Chua claims otherwise.)

Here’s a question I often get: “But Amy, let me ask you this. Who are you  doing all this pushing for — your daughters” — and there’s always a cocked head, the knowing tone — “or yourself?” My answer, I’m pretty sure, is that everything I do is unequivocally 100% for my daughters.

“Your daughters are amazing,” [mom Elizabeth] said. In the old days, I would have said modestly, “Oh, they’re really not that good,” hoping desperately that she’d ask me more so I could tell her about Sophia’s and Lulu’s latest music accomplishments.” …

“Aren’t you glad I made you play the ‘Hebrew Melody’?” I asked her. Lulu seemed happy, but not particularly warm towards me. “Yes, Mommy,” she said. “You can take the credit.”

Lulu snapped back, “You’re a show-off. It’s all about you…”

Had I perhaps just chosen the wrong activity for Lulu? Tennis was very respectable — it wasn’t like bowling.  …

Lulu overheard me one day. “What are you doing?” she demanded. When I explained that I was just doing a little research, she suddenly got furious. “No, Mommy – no!” she said fiercely, “Don’t wreck tennis for me like you wrecked violin.” …

Sometimes, when Lulu’s least expecting it — at breakfast or when I’m saying good night — I’ll suddenly yell out, “More rotation on the swing volley! or “Don’t move your right foot on your kick serve!” And Lulu will plug her ears, and we’ll fight but I’ll have gotten my message out, and I know she knows I’m right.

Chua says her book is satirical. Many think this her way of backpedaling — death threats can do that — but the satire she exposes of her own parenting is like the “virtuous circle” she likes to refer to but can also be described as “different activity, same old shit.” At least that is what her own words seem to indicate. Do you think she is making “fun of herself?” Hardly, right? She’s comes off as so smug.

Amy Chua with daughters Tiger Mom JadeLuckClub Jade Luck club Tiger ParentingErin Patrice O’Brien for The Wall Street Journal
Amy Chua with her daughters, Sophia and Louisa.
Tiger Mom Amy Chua chirps in on the anniversary of her book in an attempt to reposition her book as a feel good satire that was meant to be funny. This is the thing about Amy Chua, I don’t know what to believe about her. She’s the queen of backpedaling, avoiding self-reflection, and a tireless self-promoter. If she didn’t have all those Ivy League degrees, she’d make a great grifter!
Seriously, does her book use irony, ridicule to expose her parenting folly? After reading her book, I got the sense that she is quite smug about her approach, particularly those piles of papers detailing to her children how to play every note of their music pieces. Does she really have regrets? Does she really think that her career choices were limited to medical school versus law school after graduating from Harvard or was this the path of least resistance? Risk is not an option if failure is not embraced.
Imagination Soup has been posting a series on Convergent versus Divergent Thinking. Amy Chua clearly falls under Convergent Thinking and that’s very sad to me but fully explains her life choices including her parenting style. “Dammit, Lulu, color WITHIN THE LINES!”
This is the true satire to me: Tiger Daughter Tiger Sophia‘s acceptance to Yale and Harvard. A result of her “successful” Tiger parenting model OR due to the fact that both parents work as professors at Yale, and Sophia is a legacy applicant many times over. Her mother went to Harvard and Harvard Law School. Her dad went to Harvard Law School. Both her aunts went to Harvard. Of course, the bigger question is what her kids do with their lives. Will they take the path of least resistance or will they finally be able to take enough risks to actually fail.I wonder if Amy Chua thinks her career is an enviable one. What do you think? If she had a Tiger Mom, she’d be asked why she’s not the president of an Ivy League college yet or on the Supreme Court orbat least nominated for the Supreme Court or on a short list for either the President of a prestigious college or the Supreme Court.
Also, what do you think of Amy Chua’s video clip? Does she come of as likeable or fake? I’m leaning towards the latter. Maybe her parents should have let her have a few play dates growing up to get some social skills. Maybe I’m too harsh? Please vote!
*Her hardcover book is now discounted from $25 to $16.77 at Amazon.
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Grace Lin: A Great Author/Illustrator Asian American Role Model Who Just Gets Better All The Time

 

Grace Lin Award winning author illustrator Geisel Award Newbery Honor recipient JadeLuckClub best Asian American authors writersChildren’s illustrator and author Grace Lin luckily was seemingly raised by enlightened first generation Taiwanese-American parents rather than that sad story of Tiger Mom.

At least, that is what I think after reading her Pacy series, now with its latest installment as it’s a semi-autobiographical series.

At a young age, Grace (and Pacy) knew that she wanted to write and illustrate children’s books (The Year of the Dog). She went on to polish her social skills after her best friend — the only other Asian American girl in her class — moved away. She spent the year making new friends (The Year of the Rat).

In Dumplings Days, her latest book in this series, Pacy and her family spend their summer visiting the relatives in Taiwan. Another factoid emerges: Grace was a good student in general but math was not her best subject. AND …  her parents didn’t totally flip out. Is this fact or fiction? I suspect her parents, in fact, did not flip out.

In real life, perhaps Grace wasn’t the top student in math. And so what if she’s not the top student in math at school?! She’s a shining example that this is not the end of the world! Instead, she focused on her true passion, writing and illustrating children’s books that have a pulse on Asian American culture.

The result of her efforts? Many prestigious awards. She won the Newbury Honor forWhere the Mountain Meets the Moon.  (read it, it’s fabulous. I have never met anyone who didn’t rave about  it!) She also won the Geisel Award for her wonderful easy reader Ling and Ting: Not Exactly the Same. (My son and I love this book so much! It always makes us laugh!)

Still, she went to arguably the best art school in the country after high school, Rhode Island School of Design. In her early career, she illustrated picture books more than writing books and worked closely with the real life version of Melanie who landed a job in publishing.

There are many reasons why I think she’s a great role model for Asian Americans, but her prestigious awards aside, I think it’s because of her personality. I hear repeatedly — we both live near Boston — what a nice person she is.

An author’s personality permeates all her books and Grace Lin is clearly a person who brings people together as the glue that helps builds a community. You can see this in her books from The Ugly Vegetables to Where The Mountain Meets the Moon.

The accolades are coming in now after decades of her hard work at her dual craft. But I have a feeling that her family was there behind her supporting her throughout this journey. Her parents have done a commendable job in letting her develop her passions, dreams, and her own identity. May we all do the same for our children!

To view any book more closely at Amazon, please click on image of book.

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Asian Americans: Can We Be Bohemian? Nah!

Bohemian Grove JadeLuckClub Can Tiger Mom Moms Parents Asian Americans be Bohemian? Jade Luck Club 

Bohemianism is the practice of an unconventional lifestyle, often in the company of like-minded people, with few permanent ties, involving musical, artistic or literary pursuits.

In this context, Bohemians can be wanderers, adventurers, or vagabonds.

This use of the word bohemian first appeared in the English language in the 19th century to describe the non-traditional lifestyles of marginalized and impoverished artistswritersjournalistsmusicians, and actors in major European cities. Bohemians were associated with unorthodox or anti-establishment political or social viewpoints, which were often expressed through free lovefrugality, and voluntary poverty.

The term Bohemianism emerged in France in the early 19th century when artists and creators began to concentrate in the lower-rent, lower class gypsy neighborhoods. Bohémien was a common term for the Romani people of France, who had reached Western Europe via Bohemia.

 

I had no idea that there was an actual country called Bohemia from which the term Bohemian is derived. In my mind, Bohemian is Haight-Ashbury San Francisco in the 60’s. I’ve had several mom friends recently who described their families as “bohemian.”

“You know,” they’d say, “We’re creatives/counter-culture/Bohemian.”

And it sounded good. You know, non-rule followers. Independents on many levels. Accountable to no one or sort of like that. And I wanted to try it out. We did have some similarities, after all. We all worked from home and had our own businesses. We were at the same schools.

In my head, I rolled it around: “We’re a Bohemian family too…” And it just didn’t work. Not only did it not roll of the tongue, but the image of an Asian American Bohemian was laughable, ridiculous, and even downright embarrassing.

Is it true that Asian Americans can’t be Bohemian?  Even the pop/rock musicians that I’ve tracked down — The Slants and David Choi — exhibit a strong work ethnic that is more Confucianism than Bohemian. There are no Asian American parents that I know of exposing free lovefrugality, and voluntary poverty as a parenting message. Nope, the message that I hear more often is work hard, try harder, be better.

Confucianism Confucius Can Asian Americans be Bohemian? JadeLuckClub Jade Luck Club

 Confucianism is a Chinese ethical and philosophical system developed from the teachings of the Chinese philosopher Confucius (Kǒng Fūzǐ, or K’ung-fu-tzu, lit. “Master Kong”, 551–478 BC).

The core of Confucianism is humanism, the belief that human beings are teachable, improvable and perfectible through personal and communal endeavour especially including self-cultivation and self-creation.

What do you think? Can Asian Americans be Bohemian? Do you know of any? Please share!

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Inexplicable Suicides at MITand Cal Tech? The Price of Tiger Parenting and Model Minority Pressures?

MIT suicides MIT professor son Satto Tonegawa JadeLuckClub Asian American suicidesIt would seem that Freshman Satto Tonegawa had much to celebrate. He was starting at M.I.T. where his father was a professor. And at MIT, the grading system for Freshman is pass/fail to decrease the pressures of adjustment for the new incoming students. But less than two months into the school year, Tonegawa is discovered dead in his dorm room of apparent suicide. His family is in shock. And Tonegawa’s suicide comes on the heels of Sophomore MIT student Nicholas Del Castillo, a native of Bogotá, Colombia, just three days before school started. Two years ago, MIT’s first student from Swaziland, Kabelo Zwane committed suicide during his sophomore year.

Are MIT students at higher risk of committing suicide? It turns out that MIT has the highest suicide rate at 10.2 per 100,000 undergraduate and graduate students from A Boston Globe study of college suicides, 1990-2001. MIT graduate Molly B contests their study:

“My final statistics lesson has to do with something you may have heard — that MIT supposedly has a stratospherically high suicide rate. This is a contention supported by the Boston Globe, a group of stellar journalists, I’m sure, but not so good at the statistics thing. (I can’t find the original Globe article, but the article here makes all the points the original article made.) The Globe basically looked at the MIT suicide rate between 1990 and 1999, compared it to suicide rates at other schools, and decided it was too high. (Let’s just say there’s a reason the Globe article wasn’t published in a scientific journal. Sweeping conclusions backed up by questionable data like that make scientists — including me — want to bang their heads on hard surfaces.)

Now let’s look at some problems with the Globe’s grandiose conclusions:
1. People who successfully commit suicide are significantly more likely to be young and male. In the 1990s, the average MIT student was both those things; since then, the population has famously evened out. (Source here; relevant quote: “In fact, MIT’s suicide rate is below the national average if one adjusts figures for the school’s overwhelmingly male student body [during the years of the study].”)
2. Moreover, science, engineering, and business students have significantly higher suicide rates than do liberal arts students. MIT undergraduates are almost exclusively science, engineering, and/or business majors. Given that both those things are true, one would expect MIT to have a high suicide rate based on those demographics alone. (Source here; relevant quote: “Based on 10 undergraduate suicides over 11 years, the article concludes that suicide is a greater danger at MIT than elsewhere. When one factors in that science and business students have considerably higher suicide rates than liberal arts students, and that male college students kill themselves five times more often than female college students, the figures quoted prove nothing. MIT is cited as currently being composed of 59 percent male students; that fact alone would make the suicide rate differences with most other colleges understandable; but in the early 1990s an even higher percentage of the students at MIT were male.”)
3. The Globe compared MIT to other schools with engineering programs, which is a terrible control. Other schools have engineering programs, yes, but few other schools have 50% of the undergraduate student body majoring in engineering. If you don’t have appropriate controls (and it’s difficult to think of a school which would be a good control — Caltech is science/engineering focused too, but only having one school as the control population would be pretty sketchy.)
4. Statistics like this are terribly vulnerable to small swings in absolute numbers. The absolute number of suicides is very small, and therefore it takes many of them spread over many years to accurately determine whether or not the rate in one place is higher or lower than the rate in another. (Source here; quote: “Because of small number statistics, the “true” suicide rate — i.e., that that would be measured by an very large MIT in the limit of an infinite number of students — is, to 95% confidence, approximately 100,000*(11 +/- 2*sqrt(11)/48,000). At this level, MIT’s suicide rate is consistent with the national average… it would take approximately another thirty three years in order to obtain a measurement of the MIT suicide rate that could be distinguished from the national average at 95% confidence.”)”

And yet, while my analysis is not scientific, I can only wonder about Satto Tonegawa. It’s clear that he was unhappy at MIT but grades were not yet a factor. Perhaps there was undue pressure on him to go to MIT since his father taught there, but maybe this was not where he wanted to go. A highly accomplished musician might be more at home at a music school across the river from MIT.  I’ll never know and perhaps the loved ones that he leaves behind will not ever know why he killed himself.

I don’t know his father, but the negative press generated over “inappropriately discourag[ing] neuroscientist Alla Y. Karpova from taking a job at MIT because their research interests overlapped” leaves the impression of a person who was neither generous in spirit or nurturing.

Finally, one thing is apparent. Asian American young women, in particular, have some of the  highest suicide rates in the country and the reason is linked to Model Minority pressures from their parents. In fact, if you listen to New American Media story here, suicides by youths are quite common in Asia and are the result of not meeting high parental expectations, and the rise Asian American youth suicides stem from similar pressures.

While the MIT suicides hit home since I live in Boston, there are similar numbers at other prestigious colleges that involve an even high percentage of Asian Americans:

There were three Chinese American suicides at Cal Tech in just three months in 2009. “Three Chinese-American students at the California Institute of Technology (Caltech) have killed themselves in the last three months. Two died by helium asphyxiation and the cause of death of the third student, though deemed a suicide, is yet to be determined. Their stories have been covered in the Chinese language media, but remain virtually unreported in the mainstream.”

“At Cornell University, for instance, 13 of the 21 student suicide victims between 1996 and 2006 were Asians or Asian Americans. That picture is not complete unless you consider that Asians make up of only 14 percent of the total Cornell student body. Cornell is so concerned that in 2002 it formed a special Asian and Asian American Campus Climate Task Force to look into the reason behind the high number of suicides.”

What do you think the root cause of the rise of Asian American youth suicides are? What can be done? Please leave a comment.

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“The 18-year-old son of a Nobel Prize-winning MIT professor was found dead this week in his room at the university, the second MIT undergraduate to be discovered dead in a dormitory this school year, authorities said.

Satto Tonegawa, an accomplished pianist and cellist who as a high school student was selected from thousands of young musicians to perform at Carnegie Hall, had entered the Massachusetts Institute of Technology as a freshman this fall after graduating cum laude from Milton Academy.

Tonegawa’s body was found Tuesday, university and law enforcement officials said. They declined to provide details about the circumstances of his death.

“At this time, it does not appear to be suspicious or involve foul play,’’ said Cara O’Brien, a spokeswoman for the Middlesex district attorney’s office.

She said the cause of death is pending an autopsy with the state Office of the Chief Medical Examiner.

In September, Nicolas Del Castillo, a sophomore from Bogota, Colombia, was found dead in his dorm after he hanged himself, just three days before classes began…

The last suicide at MIT before this year was the death of Kabelo Zwane in 2009.” from Boston.com

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“Tonegawa is the second MIT student to have died in less than two months. Nicolas E. Del Castillo, a sophomore, was found dead in his East Campus dormitory room on Sept. 4 in an apparent suicide…

Tonegawa was an avid musician, playing both piano and cello. He attended the Milton Academy before coming to MIT this fall, according to the Academy’s website, and graduated cum laude. Like his father, Tonegawa had an interest in the life sciences — he worked in the Orr-Weaver lab at the Whitehead Institute as a high-school student.

Prof. Tonegawa, recipient of the 1987 Nobel Prize in Physiology or Medicine, is a controversial figure. In 2006, Tonegawa resigned as director of MIT’s Picower Institute for Learning and Memory after an investigation found he had inappropriately discouraged neuroscientist Alla Y. Karpova from taking a job at MIT because their research interests overlapped.” from The Tech (MIT Online Newspaper)

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Too Asian? Insider Higher Ed’s Article on National Association for College Admission Counseling

This was published on October 10, 2006 in Inside Higher Ed about a panel at their annual meeting of the National Association for College Admission Counseling titled “Too Asian?” The upshot is that the bias is real. Can you hide your Asian identity? You can opt not to answer the OPTIONAL race question but this really helps those who are multi-racial. And, this is a problem that is partially self created by Asian American applicants who apply in overwhelming droves to just certain elite private colleges of the  Stanford/Harvard/Yale/Princeton/Johns Hopkins ilk. Can we stop this insanity please? See here for the Top 100 Universities in the World for other options!
  • Admissions officers, while defending the overall integrity of the system, admitted that bias is a real problem. And advocates for Asian students admitted that they are challenged by the many Asian families who want to consider only a subset of institutions.
  •  One high school guidance counselor told the panel of experts that a sign of the distrust of the system is that he is increasingly asked by Asian American students if they would be better off applying to college if they declined to check the race/ethnicity box on the applications.
  • Jon Reider, a counselor at University High School, in San Francisco, urged the questioner to encourage students to continue to check the box, and he questioned whether leaving the box would do much good. “If your name is Wong…..” he said to laughter. But he also noted that one of the many ways Asian Americans today don’t fit stereotypes is in their names. The Asian American woman on the panel — and admissions official at Colorado College — was named Rachel Cederberg.
  • He also said that the bias is real — and cited his experience in his previous job as part of the admissions office at Stanford University.
  • At the same time, he and others said that part of the problem in admissions today is created by Asian applicants — and especially their parents — who tend to accept only certain colleges as legitimate options.
For all posts on Why You Shouldn’t Identify as Asian When You Apply to College, please click here. To get these posts, please sign up for email subscription on the right hand side bar.
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“Rachel, for an Asian, has many friends.”

That’s the kind of line that apparently is turning up more and more in letters of recommendation on behalf of Asian American applicants to top colleges, according to experts on a panel called “Too Asian?” at the annual meeting of the National Association for College Admission Counseling.

When the recommendation line was cited as the kind of bias — even perhaps well intentioned bias — that pervades the admissions process, many in the audience at first seemed angry that in 2006 people would reference race in that way. But when it came time for audience comments, one high school counselor said that counselors feel they have no choice but to mention students’ Asian status and to try to make it seem like their Asian students are different from other Asian students.

“We make those comparisons because we feel it’s the only way we can get through and get our students looked at,” said the counselor, to knowing nods from others in the audience.

Many Asian students and their families have for years believed that quotas or bias hinder their chances at top Ivy or California universities. But to listen to panelists — and members of a standing room only audience — the intensity of concern has grown, as has mistrust of the system.

In the discussion at the NACAC meeting, participants tried to talk frankly about Asian students’ perceptions and colleges’ perception of Asians — with several people admitting that they were simultaneously denouncing stereotypes and saying that some of them had at least partial truth that colleges and high schools need to confront.

Admissions officers, while defending the overall integrity of the system, admitted that bias is a real problem. And advocates for Asian students admitted that they are challenged by the many Asian families who want to consider only a subset of institutions.

Many counselors — during and after the session — said that they have little doubt that when applying for undergraduate admission to research universities, white applicants are getting admitted with lower test scores and grades than Asian applicants are. One high school guidance counselor told the panel of experts that a sign of the distrust of the system is that he is increasingly asked by Asian American students if they would be better off applying to college if they declined to check the race/ethnicity box on the applications.

Jon Reider, a counselor at University High School, in San Francisco, urged the questioner to encourage students to continue to check the box, and he questioned whether leaving the box would do much good. “If your name is Wong…..” he said to laughter. But he also noted that one of the many ways Asian Americans today don’t fit stereotypes is in their names. The Asian American woman on the panel — and admissions official at Colorado College — was named Rachel Cederberg.

The prompt for the discussion was an article that ran last year in The Wall Street Journal about “the new white flight.” The article reported that white families were leaving some nice suburbs with great public schools — or sending their children to private schools — as districts became “too Asian,” apparently meaning districts where after-school academic programs are more popular than soccer. While the school districts about which the article was written have criticized the piece, many at the NACAC meeting said that the attitudes quoted in the article were real — and were playing a big impact in college admissions.

Reider said he thought the article and the question of “Too Asian?” that it posed was “shameful” and said that he was “embarrassed” as an American that such a piece would appear today. He asked whether anyone would think of publishing an article called “Too Latino?” and compared the bias to the kind of bigotry that for decades limited the enrollment of Jewish students at top private universities. “This is a racist question,” he said.

He also said that the bias is real — and cited his experience in his previous job as part of the admissions office at Stanford University. There, he said, the office did a study some years ago in which it compared Asian and white applicants with the same overall academic and leadership rankings. The study was only of “unhooked kids,” meaning those with no extra help for being an alumni child or an athlete. The study found that comparably qualified white applicants were “significantly” more likely to be admitted than their Asian counterparts.

Stanford’s admissions office responded with some serious self-reflection, he said, and officials now spend some time each year studying different kinds of bias — like letters that compare Asian applicants to other Asians — in an attempt to weed out any unfair judgments. With bias removed, he said, “there’s no way that a school or college can be considered too Asian.”

At the same time, he and others said that part of the problem in admissions today is created by Asian applicants — and especially their parents — who tend to accept only certain colleges as legitimate options.

Colorado College, where Cederberg now works, has an Asian population under 10 percent — a figure that is quite typical for liberal arts colleges. Asian students are considered to add to diversity to the college and she has the full support of the college in recruiting them, she said.

Based on working with institutions where Asian enrollment exceed 25 percent — something that is increasingly common at elite publics in California and top universities elsewhere — she said she hears lots of talk about admissions officers who complain about “yet another Asian student who wants to major in math and science and who plays the violin” or people who say “I don’t want another boring Asian.”

She said she wishes more Asian students would look at liberal arts colleges. A broader problem, several speakers said, was an emphasis on just a few kinds of institutions.

Mike White, principal of Lynbrook High School, in one of the districtsThe Wall Street Journal wrote about, said that he has a very tough time persuading Asian students to look at the California State University campuses, including nearby San Jose State University, which has many academic programs in areas his students want to study.

If they don’t get into the University of California campus of choice or Stanford, he said, many prefer to enroll at a community college and transfer to a UC campus rather than attending a Cal State campus. White stressed that he didn’t mean to be critical of community colleges, but that it struck him that his students were ignoring institutions that were a good match — just because the institutions didn’t have a perceived level of prestige.

Reider described an exercise he does for Asian parents in which he tells them about two institutions. At one, he describes walking through a beautiful campus, meeting a president who knows all the students by name, seeing labs that are first rate, and learning that science students are admitted to top graduate and professional programs, based in part on their original research. At the other institution, he describes how he meets a smart science student frustrated that he can’t get any work done because of the loud music down the hall. When Reider walks down the hall, a student blaring music tells him it’s a party school.

After he describes the two campuses, he says he tells the parents “you’d want your kids at the first school, right?” They agree. Then he tells them that the first institution was Whitman College (although he quickly adds that it could have been a few dozen other liberal arts colleges) and the second institution was Harvard University. And then, he said, the parents all say that they were wrong when they answered the question the first time, and they still want their kids at Harvard.

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The HumbleBrag Olympics: Amy Chua, Tiger Mom Wins Gold Medal

HumbleBrag olympics Amy Chua Tiger Mom JadeLuckClub Jade Luck Club Celebrating Asian American Creativity

humblebrag

Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe is me” gloss.

Uggggh just ate about fifteen piece of chocolate gotta learn to control myself when flying first class or they’ll cancel my modelling contract LOL :p #humblebrag

I read about the HumbleBrag for the first time on Shuflies and not only did it ring true, but it’s just so funny: “Humblebrags can be any length. Amy Chua’s ‘Battle Hymn of the Tiger Mother’ was one very long humblebrag. The memoir’s subtitle should have a few words appended: “This is a story about a mother, two daughters, and two dogs. This was supposed to be a story of how Chinese parents are better at raising kids than Western ones. But instead, it’s about a bitter clash of cultures, a fleeting taste of glory, and how I was humbled by a thirteen-year-old… but my kids still turned out better than yours anyway.”

So I just wanted to cull out the Top 10 HumbleBrags in The Battle Hymn of the Tiger Mother.

p.s. The dirty little secret of why Amy Chua’s daughter Sophia got into Harvard and Yale: Legacy at Harvard for both parents, non-Asian at both schools because she’s half Caucasian, and special consideration at Yale for both parents being on the faculty. I wonder if she will tell us how much she donated to Harvard…

10.  “…when Western parents think they’re being strict, they usually don’t come close to being Chinese mothers. For example, my Western friends who consider themselves strict make their children practice their instruments thirty minutes every day. At hour at most. For a Chinese Mother, the first hour is the easy part. It’s hours two and three that get tough.”

9. “I don’t believe in astrology — and I think people who do have serious problems … I was born in the Year of the Tiger. I don’t want to boast or anything, but Tiger people are noble, fearless, powerful, authoritative, and magnetic. They are also supposed to be lucky. Beethoven and Sun Yat-Sen were both Tigers.”

8. “Classical music was the opposite of decline, the opposite of laziness, vulgarity, and spoiledness. It was a way for my children to achieve something I hadn’t. But it was also a tie-in to the high cultural tradition of my ancient ancestors.”

7. “Thank goodness I’m a lucky person, because all my life I’ve made important decisions for the wrong reasons … I did not get asked back to meet the full Yale Law faculty which meant I’d flunked the lunch. In other words, I’d been rejected by Jed’s colleagues. This was not ideal — and it made socializing a little tricky.”

6. “That’s when I decided to write an epic novel. Unfortunately, I had no talent for novel writing.. What’s more, Maxine Hong Kingston, Amy Tan, and Jung Chang all beat me to it with their books… At first, I was bitter and resentful, but then I got over it and came up with a new idea.”

5. “I love being able to count on Sophia. She has wells of inner strength. Even more than me, she can take anything: exclusion, excoriation, humiliation, loneliness.”

4. ” As he [Professor Wei-Yi Yang] helped Sophia bring the piece to life, adding layer upon layer of nuance, all I could think was, This man is a genius. I am a barbarian. Prokofiev is a genius. I am a cretin… Going to lessons with Wei-Yi became my favorite thing; I looked forward to it all week. At every session I would religiously take notes, the scales falling from my eyes. Occasionally, I felt out of my league.”

3. “One of my students, named Ronan, found some practice notes I’d left for Lulu…Lying around were dozens of instruction sheets, some typed, some handwritten, that I’d forgotten to hide. “I can’t believe it. These are so — weird.” “I don’t they were weird. But you can judge for yourself…By the way, in the second one, the “m,” means “measure” – so yes, I’m giving measure-by-measure instructions.”

2. “A tiny part of me regrets that I didn’t marry another Chinese person and worries that I am letting down four thousand years of civilization.”

1. “Had I perhaps just chosen the wrong activity for Lulu? Tennis is very respectable — it wasn’t like bowling. Michael Chang has played tennis… She recently made the high school varsity team, the only middle school kid to do so… I secretly plant ideas in her tennis coach’s head, texting her with questions and practice strategies, then deleting the text messages so Lulu won’t see them. Sometimes, when Lulu’s least expecting it — at breakfast or when I’m saying goodnight — I’ll suddenly yell out, ‘More rotation on the swing volley!’ or ‘Don’t move your right foot with your kick serve!’ And Lulu will plug her ears, and we’ll fight, but I’ll have gotten my message out, and I know she knows I’m right.”

Ok, some of the quotes are straight brags. What is your favorite humblebrag?

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Portrait of the Hong Kong Mum: Scary or Not? You be the Judge.

The Roar of the Tiger Cubs

“Scary Mom: Rigid and relentlessly demanding of their children and their performance.” Catherine Steiner-Adair

Are you destined to become a Tiger Mum if you were raised by a Tiger Mom? Is it genetic or a learned behavior? I received The Roar of the Tiger Cubs by 1o-year-old twins Estèphe and Perrine Corlin with Tiger Mum Rosalind Corbin by way of a mutual friend Nat and the cycle of the Tiger Mum is what struck me.

I find the whole Tiger Mom thing a little disturbing so when this book arrived, I found that it’s not too dissimilar from watching reality TV. Here is a portrait, carefully edited, of a Tiger Mum and her cubs. In the case of Tiger Mum, I get the impression that this book is to show the world how normal and well adjusted their family is, but what they don’t say is equally revealing.

To get back to my question, how influenced is this particular Tiger Mum by her own mother? Is she consciously or subconsciously seeking her mother’s approval? Let’s take a look.

My first observation is that Tiger Mum’s mother (the maternal grandmother) gets two chapters in this book. Her husband, on the other hand, gets just one and it’s about the twins’ birth. It seems he has no say literally and figuratively in the book and perhaps in real life for their day-to-day life. Telling?

So, here is Tiger Mum’s Mum doing that bragging-about-their-kids thing that Tiger Grandmothers tend to do:

“I hear my daughter waking up Estèphe and Perrine. It is five in the morning. Thirty years ago she was also waking up at the same time for swim training. She was swimming for Malaysia at the early age of ten, the youngest in the  Malaysian team. At thirteen, she swam in the Junior Olympics in Tokyo, Japan. Today she is called the Tiger Mum of Hong Kong. Everyone is talking about her, comparing her to Amy Chua. Websites all over the world published my grandchildren’s photos in front of the Louvre Museum in Paris.”

and…

“I am in Tokyo, staying with my youngest son. He brings me a bunch of articles … I find they scored As in the Math exam! I am excited, I rush to the phone.”

Did you catch that? It’s as if Tiger Mum, her daughter, did not exist or accomplish anything noteworthy from the time she was thirteen until her daughter was able to ink some press regarding her twin’s math accomplishments. And, Tiger GrandMum gets her news about her own grandchildren’s accomplishments via the paper. It’s also strange to me that Tiger Mum would tell the press before her own mother when her children passed the A level math exam.

 

Is Tiger Mum obsessed with PR?  I quote from her book:

“In the interests of readers, we aimed to get the book out as quickly as possible. We were confronted by a tight time constraint. We found time in between the children’s daily routines, lessons and trainings for the writing and illustrations. We stole precious minutes whenever we could during the day and before their bedtime at nine o’clock during schooldays to work on the book. I myself found time during the early five thirty morning swim trainings when I am waiting for the children…”

 

Are the 15 minutes of fame driving the rush to publish? “Estèphe and Perrine, twins, aged ten, scored As in the Cambridge University International General Certificate Secondary Exam (IGCSE) and received worldwide recognition. They created news and controversy over the subject of parenting…”

 

Are you, Tiger Mum, trying to cash in on the PR?  “This is why we have decided to donate a portion of the sales proceeds from this book to a charity…” I was struck by the unspecified amount that is to be donated.

 

Enough about Tiger Mum and what appears to be  her conflicted relationship with her own Tiger Mom.  My next question was to get a sense of how are the kids doing. The twins, while both achieving at high levels in math, chess, swimming, judo and foreign languages, have very different perceptions of themselves:

Estèphe, the son, writes this:

“Mum always says she is glad she has Perrine because she is always perfect…This does not mean that mum regrets having me, she tells me often enough that she adores me and I know it for a fact. But there are times when I just do not feel like working… I wonder if other boys have their good and bad days. I doubt that girls feel the same way, Perrine always looks so perfect…. There is too much at stake to give up at ten years old.”

What is your reaction to this ten-year-old boy’s words?

 

My preschool director mom friend says that school psychologists can use self portraits of children to analyze how they feel inside. For preschoolers who can’t verbalize their feelings, this is particularly telling. So, let’s take a look at the illustrations that Estèphe and Perrine have drawn. Two really stood out:

The Law of Moments is written by Tiger Mum explaining how she balances her children’s lives:

“I quit my career in finance when the children were close to three years old…Some days I must admit that I am tempted not to take them swimming, especially at five thirty on a cold winter morning. As I turn the alarm clock off and force myself to get up I tell myself if my children can do it, I can too.”

But Estèphe writes, “Dring!!! Dring!!!! Drinnnnng! The exasperating alarm clock rings deafeningly. I felt like picking it up and throwing it out of the window…The door opens as if to confirm the time and dreading hour .. swim training! …I am tired despite going to bed at eight thirty in the evening.”

Perrine, the daughter, adds:  “My mum sacrifices a lot of her time with my brother and I. Literally, my mum has never missed a single Math paper I have done.”

What do you think of this drawing depicting the balance in their life? What do you think your children would draw if you asked them to draw a picture of them working and playing?

Law of Moments balance in Tiger cubs JadeLuckClub

Here is a family portrait:

JadeLuckClub portrait of a Tiger Mom Tiger Mum scary mom Jade Luck Club Perrine

I’m not an expert in interpreting children’s artwork for their psychological state of mind, but these do not look like happy kids.

There are happy photos of the twins on the cover of the book, but when I looked closely I realized that they were taken during when they were toddlers and are multiple shots taken during one moment in time. There are eight more photos in the back but only one is of the entire family and in that shot, Perrine looking sullen. It is a little strange that the photos on the cover are not recent shots, isn’t it?

Finally, the signature of the twins is very revealing if you apply handwriting analysis. Their signatures show how the children view their “public” image. This analysis is from Handwriting and Personality: How Graphology Reveals What Makes People Tick by Ann Mahoney.

“The signature, stylized and practiced, reflects the public you — the persona you wear for the outside world and the public personality you slip into as easily as you glide into your signature.”

handwriting analysis of tiger cubs jadeluckclub

Notice how Estèphe’s signature is smaller than Perrine’s and he omits his last name? His also crosses out his name. Here’s another observation. There are smiley faces next to their signatures, but only one illustration in the entire book depicts a child with a smile. I would interpret this to mean “Smiley Face” is what you project to outside world, “illustration face” is how you feel inside.

The graphology book says this about smaller and crossed out signatures:

“When the signature is smaller than the rest of the writing, the writer may be too modest, underestimated himself or his abilities. Not one to actively seek the limelight, his talents and accomplishments often go unrecognized, even by him!”

“…you’ll find that a crossing out of one name or another, indicating that the person is not happy with the image as it stands and would like to make a change.”

 

The “P” in Perrine’s name is taller than the rest of her name. Estèphe’s “E” is also taller, but the letter “E” is distorted. The book doesn’t have analysis for this but I suspect it would read something like this: The large “P” relative to the rest of Perrine’s name reflects how she sees herself relative to the rest of her family. The oversize “P” shows that she is confident and secure that her place in the family is slightly more prominent than everyone else. Her brother, on the other hand, has to distort his personality to get a share of the attention. This is not this authentic self but he must to do this to get his share of attention, which he feels is already marginalized.

Professional graphologists, will you step in? What do you think?

“When the first name is emphasized, the writer has an inner feeling that he can survive and make it, even in the worst of times.”

“Tall Upper Zone: The taller the loops, the higher the person will reach to obtain knowledge.”

“Incomplete Lower Zone: If the lower loop remains unfinished, the writer has failed to integrate past learning experiences into present-day reality. In other words, he hasn’t learned from past mistakes and is likely to repeat them.”

 

To be honest, I am not totally sure what the purpose of this book is. Rosalind says it’s due to public demand. While she wants to be known as the Tiger Mum of Hong Kong, she seems to think her children are more balanced than Tiger Mom Amy Chua’s girls because they participate in competitive sports. The Twins are only 10-years-old so rebellion (or worse) is just around the corner. It will be interesting to see how this all shakes out in the end.

 

 

p.s. My Mom Friend Nathalie who is quoted in the book and knows them well would protest that the kids seem very happy and well adjusted. While this parenting method isn’t for everyone, it does seem to be working for the twins.

p.p.s. The twins seem to be chronically sleep deprived. Their bedtime is 8:30 and they wake up time at 5:30 to swim. That’s only 9 hours of sleep of night for a 10-year-old. The American Academy of Pediatricians sleep recommendations are:

Between Ages 3-10, children need 10-12 hours
Between Ages 11-12, children need about 10 hours
Teenagers need about 9 hours of sleep per night

p.p.p.s. Related Link: Gifted Children Just as Likely to Fail

p.p.p.p.s. Another Related Link: The Importance of Play by Dr. Michele Borba

 

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Asian Kids Log Most Screen Time: 13 hours a day! (USA Today)

Asian children kids log in 13 hours screen time a day jadeluckclub jade luck clubIn this recent article in USA Today, researchers from Northwestern University found that minority children spent more time in front of screens than Caucasian children. And, of the minorities studied, Asian Americans logged in an incredible 13 hours a day! If you add in 8-10 hours for sleep (and teenagers need more sleep), there is just a scant few hours left over. What about school? How are they managing to log in this much media time if they go to school 7 hours a day?!  Most of this screen time is for entertainment NOT for educational purposes.

Researchers hypothesize that minorities may seek out screen time because they don’t have safe outdoor spaces to play in. I do not know if the Asian American children they studied live in the inner city versus the suburbs, but other studies have shown that screen time leads to all kinds of bad things including mental health problems. In fact, researchers found that  more than two hours a day spent watching television or playing computer games could put a child at greater risk for psychological problems, suggests a new study. British researchers found the effect held regardless of how active kids were during the rest of the day.

‘Fess up people. How many hours are your children logging in front of a screen? If it approaches 13 hours a day, do you have a plan to get them off the screens? My six-year-old son wants to be in front of a screen every waking hour, but we try to keep it to two hours a day. We can only accomplish this by keeping him very busy with extracurricular activities and play dates though his friends try to play DSi or computer games together during the play date. Admittedly, it’s an ongoing battle. He does not have a TV or computer in his room. We do not watch the DVD player in the car. We do not eat meals with the T.V. on BUT he has a DSi, his sister’s old iPod Touch, plays on my iPhone, and plays in the iBook at home mostly to play games or watch Pokemon/Bakugan cartoons.

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Here are  highlights from the USA Today Article:

Among 8- to 18-year-olds, Asian Americans logged the most media use (13 hours, 13 minutes a day), followed by Hispanics (13 hours), blacks (12 hours, 59 minutes), and whites (8 hours, 36 minutes.)

“These findings should be a clarion call to minority communities to protect their children’s future health and well-being by insisting on a right to more media-free time,” Zimmerman says.

The findings, from Northwestern University, are being presented to childhood and telecommunications experts in Washington, D.C.

The results are from an analysis of two Kaiser Family Foundation surveys that tracked media use by kids 6 to 18. Researchers analyzed that data to find out how black, Hispanic, Asian American and white youth use media for homework and for fun, and how long they’re plugged in on any given day. USA Today

Asian Children Kids log in more screen computer time than any other minority or caucasian JadeLuckClub Jade Luck Club

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But then I got this study from the Center for Media Research:

Teen Media Behavior; Texting, Talking, Socializing, TV Watching, Mobiling

 

Nielsen takes look at today’s American teen, raised in an age dominated by media choices like never before, from the Internet to cable channels to web connected devices galore. Kids Today…
  • Are the Heaviest Mobile Video Viewers: On average, mobile subscribers ages 12-17 watched 7 hours 13 minutes of mobile video a month in Q4 2010, compared to 4 hours 20 minutes for the general population
  • Are More Receptive to Mobile Advertising than their Elders: More than half (58%) surveyed in September 2010 said they “always” or “sometimes” look at mobile ads
  • Out-Text All Other Age Groups: In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month)
  • Talk Less on the Phone: Besides seniors 65-plus, teens talk the least on their phones, talking an average of 515 minutes per month in Q1 2011 versus more than 750 minutes among 18-24 year olds
  • Grew Up in the Age of Social Media-and It Shows: While they make up just 7.4 percent of those using social networks, 78.7 percent of 12-17 year olds visited social networks or blogs
  • Watch Less TV than the General Population: The average American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Teens age 12-17 watch the least amount of TV on average (23 hours 41 minutes per week)
  • Spend Less Time on their Computers: American 18 year olds averaged 39 hours, 50 minutes online from their home computers, of which 5 hours, 26 minutes was spent streaming online video

And some media myth breakers from Nielsen earlier studies. According to a report by Nielsen entitled “How Teens Use Media… myths and realities of teen media trends,” the notion that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false. To develop the best strategy around teens and media focus on the macrolevel trends of media and preferences for the segment.

Ed note: Albiet contemporary but not current data in the ensuing report, its value rests in comparative materials and emerging trends. The data and insights in this report are compiled from a range of Nielsen resources including The Nielsen Company’s Television, Online and Telecom practices, Nielsen IAG, Nielsen NRG, Nielsen Games, Nielsen Monitor-Plus, Scarborough Research and Nielsen’s biannual global survey of consumers across 50 countries.

In this report, Nielsen chooses to debunk the myths and provide hard facts.

  • Teens are NOT abandoning TV for new media: In fact, they watch more TV than ever, up 6% over the past five years in the U.S.
  • Teens love the Internet…but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes per month online-far below the average of 29 hours and 15 minutes
  • Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25-34, but recall ads better when watching TV shows online than they do on television
  • Teens read newspapers, listen to the radio and even like advertising more than most: Teens who recall TV ads are 44% more likely to say they liked the ad
  • Teens play video games, but are as excited about play-along music games and car-racing games as they are about violent ones: Just two of their top five most-anticipated games since 2005 are rated “Mature.”
  • Teens’ favorite TV shows, top websites and genre preferences across media are mostly the same as those of their parents: For U.S. teens, American Idol was the top show in 2008, Google the top website and general dramas are a preferred TV genre for teens around the world.

In a word, teens are “normal,” concludes the study.

The report is introduced with a snapshot of how a typical teen might spend a media day, based on a variety of Nielsen sources, both current and older. Of course, says the report, there is no “typical” teenage consumer, just as there is no typical consumer overall. The segmented behavior of extreme teen users, teens of different races or genders and teens in different regions, internationally and domestically, is poorly represented by averages. But what averages conceal in variation, they make up for it in perspective.

Media Consumption of a Typical U.S. Teenager
TV 3 hours, 20 minutes
PC 52 minutes including applications
Mobile Voice 6 minutes
Video on an MP3Player 1 in 4 watched
DVR 8 minutes
Internet 23 minutes
Text-Messages 96 sent or received
Audio-Only MP3 Player 1 in 2 used
DVD 17 minutes
Online video If they watched, watched 6 minutes
Mobile video If they watched, watched for 13 minutes
Newspaper 1 in 4 read
Console Gaming 25 minutes
PC Games 1 in 10 played, today
Mobile Web 1 in 3 used
Movie Theater Went once in the past 5 weeks
Source: The Nielsen Company, June 2011

Myth: Teens use media 10 screens at a time

Reality: Teens are more likely than adults to use their media one at a time

Popular opinion is that teen media consumers are constantly surrounded by multiple media, but the image of the “typical” teen listening to an iPod, watching TV, texting and browsing the Internet all at the same time, it turns out, is grossly misrepresentative.

In 2007, In a 2007 Ball State University study, says the report, researchers found that 23% of the media time among observed teens was concurrent media exposure, where two or more media were in simultaneous use. Put differently, 77% of the time observed, teens were consuming media they were using just one at a time. This level of concurrent use is lower than Ball State researchers saw in the now famous Middletown Media Studies research, where 31% of adult media time was concurrent exposure.

Myth: Teens are abandoning TV for new media

Reality: They’re watching more TV than ever

Hands down, television is still the dominant medium of choice for teenagers. Nielsen’s most recent A2M2 Three Screen Report showed that the typical teen television viewer watched 104:24 (hh:mm) of television per month in the first quarter of 2009. While less than the average for all television viewers (153:27), it tops Nielsen estimates of teen Internet use over the course of a month (11:32).

Myth: U.S. teens are the world’s couch potatoes

Reality: South Africans and Indonesians take the prize

Compared to teens in other markets where TV viewing is measured electronically by Nielsen, U.S. teens actually watch less television per day than most. In South Africa, teens averaged more than five hours per day of TV viewing. In Taiwan, teens averaged just two hours and 47 minutes.

Myth: Avid commercial skippers, teens favor the DVR

Reality: Teens prefer their TV live

35% percent of U.S. teens had a DVR in their household as of May 2009, comparable to total U.S. penetration (32%). Of those teens with a DVR, 41% say they record at least one program a day (compared to 54% of total TV viewers). The typical U.S. teen watched about eight minutes of DVR playback per day in 2008, less than the U.S. average of about 12 minutes.

Myth: Teens are driving the growth of online video

Reality: They watch less online video than their elders

Twelve million U.S. teens, or about two thirds of those online, watched online video in May 2009. Year over year, the audience grew 10% and the average number of minutes increased 79%: to three hours and six minutes per month. But the average teen still lags behind viewing of adults 18-24, adults 25-32 and adults 35-44.

Monthly Time Spent Watching Online Videos by Age(hh:mm:ss; May 2009)
Age Group Time Watching Video Online
K2-11 1:48:43
T12-17 3:05:57
A18-24 5:35:58
A25-34 4:44:13
A35-44 3:30:33
A45-54 2:05:33
A65+ 1:13:34
Source: The Nielsen Company, June 2011

Myth: The only way to reach teens over their phone is texting

Reality: Teens text at incredible rates, but are early adopters of all mobile media

Increasingly, the mobile phone plays a critical role in the media lives of teens. In the U.S., 77% of teens already have their own mobile phone. Another 11% say they regularly borrow one. Of all the mobile behaviors of teens, texting is most talked about. 83% of U.S. mobile teens use text-messaging and 56% use MMS/picture messaging. The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls. The average number of texts has gone up 566% in just two years, far surpassing the average number of calls, which has stayed nearly steady.

Myth: Teens are the biggest gamers of all

Reality: Teens account for just 23% of the console audience and less than 10% of PC game minutes

In the fourth quarter of 2008, teens 12-17 made up just 23% of the U.S. console gaming audience and they accounted for fewer than 10% of all of the PC game minutes played in a typical month. Though the gaming audience has broadened, console, PC and handheld gaming still plays a prominent role in the media lives of teens.

Myth: Most advertising to teens is for junk-food and entertainment

Reality: Advertisers are more likely to target teens with messages about health and beauty

Analyzing the top advertising spenders in 2008 across 14 teen-centric magazines in the U.S., the highest concentration of advertising to teens is around “image” products such as apparel and beauty. All together, Nielsen estimates that more than $240 million were spent across these 14 teen magazines in 2008. Apparel advertisers spent the largest share, $40 million.

Top Advertiser Categories in Teen Magazines
Product Category 2008-$$$ (Millions)
Apparel $40,048
Fragrances women $14,634
Entertainment software $13,956
Sporting footwear $9,998
Store-dept $8,634
Store-apparel $8,592
Shoes $8,190
Lipstick $6,384
Antiperspirant/deodorant $5,010
Mascara $4,949
Total (among these categories) $120,396
Total (within these publications) $247,556
Source: The Nielsen Company, June 2011

Please visit Nielsen here for the current review.
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Still, however, how are Asian kids logging in so much media/screen time? I am befuddled!

 

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